Dear Beta Male at Chipotle

Alex Jimenez Design
9 min readOct 21, 2024

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A few tips on not being a loser guy that might help you all out a lot. Not to say you’ve got to be some chad alpha, but at least be a normal respectable man.

People-Watching at Chipotle

I was standing in line at Chipotle this weekend, on a quick run to get my wife and I some lunch. For the last several minutes I’d been contemplating how the staff pack up their to-go tacos, which this lady a few spots ahead of me had ordered (they kind-of scrunch them together in the tinfoil I guess?), when I happened to tune into the couple right in front of me — particularly the guy. During the next few minutes at Chipotle this guy played out what I think is the epitome of being a Beta, so much so that I feel compelled to lay it all out here and assess what men should do to avoid being a walking cliché like him.

Let’s describe him so you have a full picture. He was a white guy, roughly 6 foot, 2 inches tall (he was a bit taller than me so that’s my guess there) with curly brown hair that was sort-of turning into an afro but not quite. Either way it was sticking right out from his head. He was wearing a dull blue, ill-fitting T-shirt, cargo shorts, and running shoes. His complexion was pasty, with acne and splotchy sking — almost like he didn’t get any sunlight and had a bit of a rash. He also had a post-scruff, pre-beard amount of facial hair that could probably grow out well if he lets it. He had skinny arms and skinny legs. So the overall effect was of an overgrown, pretty goon-like figure.

Now his posture, which is really what threw me in the first place. Men should do their best to stand tall or otherwise show a bit of confidence in their stance. You read a bit about people being prone to chicken-necks due to hunching over computers all the time or looking down at their phone. Well if I ever had any skepticism about that, this guy proved it. His spine was shaped like a question mark such that his hips were forward while his whole back curved over and then his neck …I swear to you now that his neck was a horizontal structure. His shoulders were consequently hunched and he looked as if he literally didn’t have a butt. I really mean this — it was like a medical miracle. Remember that he was wearing cargo shorts, so if you have ever seen an empty burlap sack that’s basically what his backside resembled. He probably lost over an inch of height from his posture alone, giving the impression of a big lurker.

You might now say that I’m just being a dick for describing him in such detail with such a negative tone. Well if it were only these things I’d say, hey this guy should really just take better care of himself. But it’s his mannerisms and behavior that took things to the next level. Let’s take a look at them.

1. His wife/girlfriend asked him if they should go to Home Goods or At Home next. They were obviously running errands and she was clearly hoping he’d have some input here. But all he did was shrug and look bck at his phone. In cases like this it doesn’t take much to inquire a bit. Something like, “well what are you hoping to get?” and then either weigh in on which store seems best. At worst, if you don’t know what they sell you could at least engage a bit and show that it wasn’t a wasted consideration from her.

2. When it was their turn to order, he got in front of her and interrupted her ordering to place his order first instead. This was just awkward. Are we so far gone that men don’t let a woman go first? Even if I’m ordering alone as I was here, I do my wife’s order first in case they were to run out of something so I can make sure she gets what she wants. It’s not that hard — except for him I suppose.

3. But then get this: Not only did he cut her off to order first, he then proceeded with his order down to the cash register, leaving her to wait rather than placing both orders at once. This is just weird to me — you came together, so you stick together. Team effort! Not this time though, and it gets worse.

4. He actually proceeded to pay for his own meal and then wandered over to fill his soda, leaving her to order alone and to pay separately for herself. I shit you not, I couldn’t believe this when I saw it. I wanted to walk over to him and tell him to pay for her food too but I restrained myself because, it honestly seemed like she’d become accustomed to this kind of thing from him. Which, if I’m being honest, makes him a disgrace to the entire male gender.

Don’t make women or the world settle for less when it comes to you.

You’re saying now, “hey why is this such a big deal?”

It’s a big deal because a major point, maybe even the entire point, of being a man is that you set the tone for the world around you. Men, as a group, are supposed to provide a sense of confidence and security in public spaces. Feminists might get pissed when I say that but women are generally dying for a man who will bring them into his world, which requires him to do a few things by default. If you, a man, are not doing these things then you are likely being a Beta, and this guy was a perfect showcase. So what are my tips based on that?

  1. Take care of your body. You don’t have to be some macho Adonis, but you shouldn’t be shaped like an oversized bacteria either. Can you lift things that are relatively heavy? Can you jog for a mile or two without literally dying? Your body should not be all fat in the middle with dingly-dangly noodles for appendages.
  2. Stand up straight. You can’t control your height, but how you carry youself makes a huge difference. I’m 6 feet tall, which is great and all, but this guy was taller than me. Plenty are. However, I know for a fact that he had a less imposing or confident presence than I did (and I’m not very imposing in the first place) just because of his hunched posture. I’m certain that a guy who was 5 foot 5 inches, carrying himself well, could hold a room better. Again, you don’t need to be military discipline here. I have pretty sloped shoulders and I do tend to look at the ground if I’m not attentive (roughly 10 feet in front of me if you want to know), but I’m not walking around like a hunched goblin. You just need to look like you are someone who means to see the sun and other humans on a regular basis, rather than looking like a buttless cave-dweller.
  3. Let women go first. Better yet, don’t make them go at all. Go for them. In this case, ask her what she wants or even better, learn what she wants by heart and order for her. Especially if she’s your wife or girlfriend, or if you would like her to become one of those things!!! Feminists who get offended by men holding doors, ordering for them, or other ways of showing deference don’t know what the hell they are talking about. There truly is something short-circuiting there just like there is in Beta males. Real men should know that the only time you go ahead of her is in times of danger to protect her, but that’s hopefully not what you are dealing with at your Chipotle counter.
  4. Women should never pay — in fact, you should try to pay even when it’s just you and other guys hanging out. Now here is where the forever-alone MIGTOWs will say I’m a cuck but maybe they just can’t afford to treat women right. The truth is that if you are a real man, then no woman in your presence will be paying. By the way, this goes for women who are just your friends, not just your girlfriend or your wife. If a lady is with you, she’s either on your journey or you are supporting hers — either way you’re paying. This should be obvious when it comes to food, taxis, tickets for entertainment events, etc. Probably though, you should not be along for the ride if she’s out buying lingerie, especially if she’s not your wife. It’s a bit too intimate if you get what I mean.
  5. Pay attention to what is going on around you. Don’t be looking at your phone all the time. Talk to the people around you. Talk to the woman who is frickin’ there with you! Give her your opinion on things she’s talking to you about. The art of conversation is totally dead for so many people, and I say this as someone who feels really awkward talking to people in a room full of strangers. But even so, I know that I’m obliged to mingle. Well you’re always mingling if you’re in public so try to do a semi-decent job of it. Obviously, it’s great to have a seat at a cafe and read a book (or in my case, enjoy drawing) but that’s one specific activity. Men who are otherwise out and about should be interactive players not NPCs.
  6. Following up on the last point: Be competent. If someone like your wife is counting on you to weigh in, then know a bit about a wide range of subjects so that you can give useful input. I won’t lie. I struggle with this in many settings. For example, I like baseball and I enjoy the dynamics of a lot of things, so sport strategy is something I can speak on with some confidence. But I’m not good at following sport statistics, or the latest news about teams and players. So when those things come up with my guy friends, I get a bit nervous because I don’t really have anything to say. I know it’s something to work on, so I ask questions instead. Merely asking can be a form of useful input. If your wife/girlfriend wants your advice on going to Home Goods or At Home, and you don’t know that the former is better for knick-knack decoration items while the latter is better for all kinds of furniture (although it smells like antiseptic in there), then at least say “well I’m not sure, but I’d be happy to check out both.” Don’t shrug and start swiping on Instagram.
  7. Don’t be a complete schlub. One of the major benefits that came with getting married is that my wife encourages me to care a bit more about how I dress. I’m very casual but even so, I’ve tried to now buy only good quality clothing — even the T-shirts. I make sure to iron! I check if the colors and patterns of clothing I wear actually compliment me, rather than just buying things I happen to like. The bar is a bit higher overall. Do you need to be in a full suit everywhere you go? No. But maybe the ill-fitting T-shirt, cargo pants and running shoes isn’t your go-to anymore.

Conclusion

There are probably multiple things on this list that all of us guys could improve on — and it doesn’t necessarily mean that if the things here apply to you that you’re a worthless Beta. But it’s certain that if you improve in these areas you will be more of a man, and a much better person. You’ll be showing foremost that you care about yourself, both your health and how you are perceived. You’ll also be showing respect to others. It takes a superior mindset to show deference to others and that is ever the more important with respect to how men treat women. Women are far more vulnerable than men on average, and it’s really a responsibility men should take on to provide women security — even the basic feeling that you are not a threat, and that you’re interested in supporting her. Don’t make women or the world settle for less when it comes to you.

Just think about that next time you visit a Chipotle.

Thank you for reading! If you enjoyed this article, please help me out by following and sharing this article with your friends. If this sparked a thought on the issue, drop a comment and I’ll be sure to reply. Knowing I’ve got the support of readers like you helps encourage me to keep writing.

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Alex Jimenez Design
Alex Jimenez Design

Written by Alex Jimenez Design

Illustrator / Motion / Graphic Design. Director of Design at @prageru. Writes about design + culture. Designs & opinions are my own, not those of PragerU.

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